I’ve found, having used Aweber for 4 years, that I’ve come to realize that when you do a benefits/costs assessment you have to be careful that you’re judging on the basis only on real, and important, facts, and not, as I did at the time, on widely but casually held ‘common knowledge’.
Common knowledge that’s very often formed by lots of very smart marketing.
In Aweber’s, and the case of couple of others, much is made about deliverability when the difference in independent tests have shown that difference between them and the less well known ones is less than 2 percent.
“Hey hold on!” you say “I don’t want to have 2% of my messages not make it!”
And I can understand that, I felt the same way too at the time.
But is it a real concern.
Email campaigns are about getting results, and in business that means sales or other activities that put real money in your pocket.
Agreed? I suspect you agree wholeheartedly.
And if that’s so, are you constantly tweaking, and split testing, your message series to get the very best results?
When I ask my students that I tend to get a lot of (virtual) blank looks and lots of “why”s
Because you can easily improve your results by improving your messages, and soon a 2% lowering in deliverability becomes a total non issue!
Most people don’t do it, yet they continue to worry about deliverability.
So let’s take this a step further and drop the ‘wonders’ of deliverability from our minds, and now consider costs:
Starting cost with Aweber – about $19 a month
The 12SecondCommute – $9 a month
5000 subscribers with Aweber – $30 a month
12SecondCommute, 5000 subscribers – $39 a month – but it’s a full marketing suite including unlimited – responders, capture page builder, ad and Url trackers (essential in any business)- hosted blog, members conference room, contact manager, program builder (powerful!!) and the list goes on and on.
Then you have ease of use to consider.
Have you tried Awebers ‘advanced’ features lately? That new form maker? Try altering any of your existing forms!
And how many people actually use all these bells and whistles?
Only about 1 in a 100 of my students from what they tell me.
So I would council, concentrate on whats real, what’s practical, what’s easy to use, what’s value for money and what, in real terms, will make a difference in the profitability of your business.
Wow, I suspect I had better practice dodging the spears of the aggrieved users of ‘the big three’ now. Be gentle on me people 
So let’s not get mentally locked in about deliverability, the 12SecondCommute autoresponder ranks right up there anyway, is easier to use and integrates seamlessly with a associate page builders, link trackers and contact manager.
In terms of value for money, the whole suite is a country mile ahead of any competition and, just to add the cream on top, includes a powerful residual commission structure that’s already putting people well on the road to opting out of the day job in favour of the 12 second commute I already enjoy so much. Working, if you can call it that, out of your home office is sooo good.
Put yourself on the same path. The link below will allow you to take up a full 30 day trial of the 12SecondCommute Online Tools and Residual Income Opportunity – no credit card required, no obligation, no hassles. In the unlikely event you find it’s not for you, no problem, the system will automatically cancel your free account for you and you’ll never hear from 12SecondCommute again.
How easy is that!
