Traffic Exchanges – what’s best to use in them?
The answer is *always* use a splash page in Ta’s
- keep it short and simple and make it open in a new window.
Don’t ’sell’ here, all it has to do is get the clickthrough to your CP.
A strong, attention grabbing, headline with maybe 4-5 bullet points of benefits for the reader and that’s about it.
Remember – you only have maybe two seconds at most to grab enough
attention to get the click
For personal branding you could add your pic and name at the bottom if you
want – make it a less important feature than the points above
The CP needs only to warm them up enough to get their details. Your email
messages and the 12SC main page should do the selling.
Your splash page then, when clicked, will open up to your capture page in a
new window, which allows the surfer to continue surfing uninterrupted, and
come back to your capture page when he/she finishes surfing.
AllanJames
(the StartBusinessMentor)
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Tags:12 Second Commute,12SecondCommute,traffic exchanges
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