Have you ever heard of the sales term USP
(Unique Selling Proposition)?
Roughly, it refers to identifying a benefit for your
customer that makes your offer stand out from the offers
of your competition, then using that USP in your
advertising and promotions, as a way of gaining more sales.
12SecondCommute packs more value for money in it’s tools
suite and commission package than anything else on the web
with it’s excellent webmaster/marketer tools, explosive
affiliate residual commissions, superb almost daily live
training but the question is ‘What’s the *unique*
benefits 12SC offers it’s potential clients?’
Is it that you get miles more for a lot less than elsewhere?
Is it the great auto responders?
The hosted capture page builders?
The excellent ad and url trackers?
The multi purpose contact manager?
Maybe it’s the newbie training area or the hosted blog?
Or is it the multi-tier affiliate residual commissions?
The comprehensive written, video and live training?
These are all great benefits aren’t they, but you can buy
auto responders, capture page builders, hosting, training,
ad trackers etc. etc one piece here, one service there
at various other places online.
Darn, that makes it difficult doesn’t it? How do I, the
ambitious 12SecondCommute affiliate, make my offer stand
out from the gazillion others out there all competing
for the same buyers dollars?
What does the 12 Second Commute have that’s *unique’, that
can’t be got anywhere else? What can I find that will let
me leap ahead of all the of the competition and bring
more dollars into my hot little hands?
What’s 12SecondCommute‘s USP that I can aim my advertising
at?
So here’s the thought I want to drop into your mind.
Could the USP be that 12SecondCommute is the only place
you can get *everything* you need to make it online under
one roof?
Or is it the one-of-a-kind Program Builder that allows
every new member of your team to start making sales in
under two days.
The revolutionary Program Builder that’s making a real
difference in how fast duplication takes place for anyone
who’s needs to build an effective sales team to explode
their income, say in any MLM or multi-tier affiliate
income opportunity?
No argument is there that both the Program Builder, and
the ‘one stop shop’ aspects of the 12 Second Commute
are outstanding, but are they two unique selling
propositions you could be aiming your advertising and
other promotions at?
I leave it to you to decide.




