Your List
A major mistake many online marketers make is not setting up a list.
People will often send traffic that they generated to a sales
page, rather than to an opt-in page that builds a list. When they
do this, they are unknowingly making a bet that visitor will buy on
first contact – and unfortunately, this is generally not the case.
Visitors usually need to be warmed up to a product – through the
course of multiple visits and additional information – before they
are willing to purchase from a person or a business. By building a
list, you can do exactly that. You can retain traffic, warm it up,
and then direct it to different purchases in the future. This also
means that it isn’t a one-shot deal: once you have built-up a trust
relationship, you can sell the same person multiple products over
the course of time.
How to Build Your Own List
Now, in order to do this successfully, you do need the necessary
tools. There are free autoresponder services (usually very limited
and with ads on the outgoing emails) and there are paid services
such as the 12SC Professional Marketing Suite – the one I use.
In my experience, you get what you pay for, so I personally suggest using 12SC for the autoresponder service because it’s fully featured, relatively inexpensive; and comes with a formidable range of other essential services.
You can sign-up for the 12SC Suite through the link just above.
In addition to purchasing the autoresponder service, you need to
somewhere to host a page for people to sign up to your List. Again
12SC provide this as part of thier suite of services.
Once you have your site and your autoresponder setup, there are only two steps left: the first is building a course of some sort that is related to the affiliate or other products you will sell; and the second is creating an opt-in form that converts.
The first part is relatively easy: start by determining your topic
and then outline it over the course of five to seven days. Remember
that everything should be written as if you are talking to a
person, rather than as if you were writing a formal article. If you
don’t feel comfortable writing these lessons yourself, you can
always hire a ghostwriter at http://www.elance.com for $5-15 per
issue, depending on the size.
Once you have created your course, feed it into your autoresponder,
setup advertisements in the text for the product you are
planning to sell and then create an opt-in form for your list.
The final thing you need to do is drive traffic to your opt-in page and wait for the commissions to roll in. We will consider how to actually do this, in some detail, in future lessons.
More Useful Resources To Help You Build A Successful Business:
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