As an content author myself I want you to succeed. In fact, I want you to do more than just succeed, I want you to excel.
Unfortunately, I see a lot of people who publish articles failing to maximize the potential of those articles; and in talking with many of you I’ve discovered that a lot of the reason for that is simply a lack of good information on how to do it with the least amount of effort, and to get the most rewards.
So, I wanted to give you a no-fluff, bare-bones list of simple and quick things which you can do that can quickly take your article marketing efforts up to new levels.
I encourage you to try these things, even just try a couple of them, with each of your articles and see what sort of difference it makes for you.
This list of actions is in no particular order. All, and each of these steps can create dramatic improvements to your online marketing and branding campaigns.
1) Share your work
Making use of the bookmarking options. The Like button, Tweet This button, and Google +1 buttons are great ways to re-engage with people who are already in your social network circles. By the way, if you enjoy this article, please share it. If you’re on Google+ (and you should be <grin>) how about hitting the Google+ button below this article.
Many Internet marketers often overlook the value of repeat traffic, but that’s the most valuable traffic in almost any business.
These are people who have already said “I trust you and want to get more from you”. By sharing your articles with them, you’re saying “hey, I’ve published this great entertaining/informative article and think you would enjoy it”.
It’s a simple and quick way to get their eyeballs back on your content, and since you already have a relationship with them through the social network(s) they are more likely than other first-time readers to click your resource links and engage back with you after reading the article.
2) To get rewards, focus on rewards
One of the most common elements among articles I see published that receive lots of reader click-throughs to the author’s resource links is that those articles focus on benefits (rewards) for the reader.
For example, if your article is promoting a specific product or service, it is 70 times more likely to encourage readers to click your resource links if the article talks about the benefits of having or using the product or service, rather than just describing the product and its features.
Lets say you’re promoting a certain type of carpet cleaning product. It’s fine to mention something like the product being environmentally friendly, but that’s a feature. What would have more of an impact based on my experience, would be to focus on how quick and easy it is to remove tough stains with your product. That’s a benefit (or reward) that readers respond better to over features or details.
3) Experiment with your link anchor text
A lot of sources say that your anchor text (or call to action) should clearly direct readers on what to do, such as saying “Click Here”. And many other sources say that it’s better to use your keywords as anchor text to get the SEO benefits, and make the links appear more natural to readers. Experiment and find out what works best for you.
4) Use your author profile page to build trust
Visitor tracking analytics have shown that many visitors will read an article, and then check out the article author’s profile page before either going back to the article and clicking on one of the author’s resource links, or moving on to another article from another author. This means your profile page is a chance to either attract or lose these visitors in an instant.
A simple reason is people want to know who they are dealing with and taking advice or suggestions from before acting on it.
By making sure you provide a little background information with your Bio, a picture and avatar, and your site address and Twitter account (if you have one), you can show visitors who land on your profile that they are dealing with a real person, and give them a reason to trust your words and suggestions by establishing credentials of education and experience in your Bio.
There you have it. Four quick things you could do, and it probably took you longer to read about them than it will to actually take to do them, that could have a major impact for you.
I really do encourage you to try them.
If you have questions or comments please leave them below. I appreciate them and will respond.
I also appreciate people who share my good work